I created a university podcast that reached 200,000+ people.
Before You Hit Record is your step-by-step playbook, from idea to launch.
Your organisation’s podcast lives or dies depending on a series of decisions you make today.
Will you make a podcast that people will love?
Or a bland strategy doc in audio format, that no one listens to?
I made all the mistakes so you don’t have to.
Get Part 1, Before You Hit Record, in your inbox FREE in 60 seconds.
Featuring tips & tricks from 15 years in podcasting, radio & TV, as well as marketing & communications at one of Australia’s top universities.
Your guide.
James Pattison has spent 15 years making audio that earns its audience — as a producer at ABC Radio National, a TV Associate Producer at The Project on Network 10, and seven years in communications and marketing at Monash University, where he created Just Cases, a podcast about court cases that reached 200,000+ downloads and a 4.8★ rating. Most brands know how to push a message, but not tell a story. Most journalists know how to tell a story, but not build a message. James does both — that's what makes Miniature different.
Podcast strategy, production, and training for institutions and expert-led brands.
Based in Melbourne.
© 2026 Miniature Productions Pty Ltd. All rights reserved.
Melbourne, Australia · podcasts@miniaturecreative.com.au